This online course is aimed at persons working or seeking to work in the tourism and hospitality sector. The course will enable participants to improve their digital competencies whilst focusing on hospitality, personal development and well-being. Course certificate will be issued to participants who successfully attend at least 80% of sessions.
Session 1: Essential Software and Tools for Hospitality Operations
Understanding the importance of digital proficiency in the modern hospitality sector.
Identifying key digital tools and technologies used in the industry. Using artificial intelligence in the hospitality industry. Discussing the impact of digital skills on job performance and customer satisfaction.
Session 2: Customer Service in the Digital Age
Exploring the role of digital communication in guest interactions.
Training in effective communication via email, chat, and social media.
Handling online reviews and feedback to enhance the guest experience. Using online forms to gather feedback. Use excel to analyse the feedback gathered.
Session 3: Data Analysis and Interpretation
Advanced Data Analysis with Excel
Data Visualization Tools
Interpreting Data Trends for Decision-Making
Practical exercises and tools: Advanced Excel functions, data visualization software, case studies for data-driven decision-making.
Session 4: Presentation skills in the hospitality industry
Familiarize with key features of presentation software.
Create engaging presentations with multimedia elements including AI.
Compare strengths and limitations of different software.
Organize content effectively for clear communication.
Utilize advanced tools for enhanced visual appeal.
Session 5: Video editing skills in the hospitality industry
Organize content effectively for clear communication through presentations and basic video clips.
Gain proficiency in using basic video editing tools to enhance visual appeal and storytelling.
Incorporate effective storytelling and communication strategies into presentations and video edits.
Troubleshoot common technical issues effectively.
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